Marketing Director with strong experience in advertising, web strategy/production, brand management, web analytics, social media, video production, media buying, email marketing, and search marketing. Recipient of multiple industry awards (Webby, Telly, Horizon); have managed web and creative teams for 10+ years.

(previously Senior Manager, eBusiness, and Manager, Web Properties)

6/02 - present: Rambus, Inc., Sunnyvale, Ca.

Responsibilities and Achievements:

• Directed design and production of Rambus web properties (US, Japan, Taiwan, China, Korea, France, Germany, India)
• Managed global advertising: online, print, outdoor, television, airport, sports venues. Examples include:
  • Negotiated corporate sponsorship/signage with the San Jose Sharks and secured "Rambus NetCam" on Comcast Sports Net (CSN) to integrate TV and venue placements
  • Managed partnership, signage, and corporate events with San Francisco 49ers NFL franchise
  • Launched an international billboard campaign to promote Rambus products near its largest customers: Tokyo, Taipei, Seoul, Eindhoven, Grenoble, Austin, San Francisco
  • Launched "At the Heart of the Products You Love" integrated campaign: TV spots (NBC, CNN, CNBC, Comedy Central), YouTube channel, and online video ads (Businessweek, WSJ)
  • Managed ongoing global keyword campaigns with Google AdWords
• Produced a series of award-winning TV spots and videos (executive interviews, customer case studies, product demos, and employee recruiting)
• Drove social media marketing (Twitter, Tumblr, YouTube, LinkedIn), email marketing, search marketing, and lead-gen programs; measured campaign effectiveness of each
• Led cross-functional teams in several critical product launches
• Managed internal team (project and program managers, creative, and sales operations) and many vendors: web design and development, creative, advertising, video production, hosting, localization, SEO, email distribution, etc.
• Implemented a large-scale content management system (CMS) to streamline global site publishing
• Integrated Rambus public sites with third-party software (Salesforce.com, RightNow) for CRM and customer support
• Managed web analytics and reporting process with Google Analytics and Adobe/Omniture SiteCatalyst
• Launched and maintained global intranet portal using Oracle WebLogic and Confluence wiki framework
• Managed a multimillion dollar annual budget

8/00 - 6/02: Firsthand Funds, San Jose, Ca.

Responsibilities and Achievements:

• Managed a team of talented application developers and HTML/UI specialists
• Managed ongoing production of all Firsthand public websites, including firsthandfunds.com and sites for financial advisors and institutional investors
• Directed the development of database-driven internal web applications and websites, including all financial reporting tools (asset reports, virtual portfolio tool, personal trade system, etc.), business applications (HRIS, IT Helpdesk, etc.), and a
• personalized, modular corporate intranet
• Managed all web-related vendor relationships: stock feeds, financial data services, agencies, individual consultants
• Defined application development standards and production/release processes for the team
• Designed server architecture (hardware and software) for complete development/staging/production environment
• Oversaw the migration of 40+ legacy apps from Tango into Cold Fusion

12/98 - 7/00: Netscape Communications | America Online, Inc., Mountain View, Ca.

Responsibilities and Achievements:

• Managed a self-contained web production team -- a staff of HTML specialists, Perl scripters, graphic/UI designers, a sys admin, a writer, and an information architect
• Served as final point of escalation for all HTML/scripting/graphics production issues
• Responsible for all staffing (assessed needs, hired regular employees and contractors)
• Trained new staff in HTML and CSS authoring standards and local development/testing/production environment
• Led production team in the development and ongoing maintenance of 30+ mission-critical extranet and intranet sites/applications, including HR, IS, Business Applications, PhoneBook, Finance, Legal, Marketing, main portal site, etc.
• Project-managed the development of the iPlanet public site and the Netscape Learning public site
• Translated client needs and vision into technical requirements and information architecture for site production

10/95 - 12/98: Manual 3, Inc. (now M3i | Works), San Jose, Ca.

Achievements:

• Managed the complete production of sophisticated intranet and Internet websites for high-tech clients, including Netscape Communications, Sun Microsystems, Oracle Corporation, and Hitachi PC
• Managed development teams, including designers and programmers
• Supervised proposal, purchase order, and invoice payment processes for all client accounts
• Maintained excellent and long-standing client relationships
• Ensured profitability on projects and accounts

Adobe/Omniture SiteCatalyst, Adobe/Omniture Publish, Visual Sciences HBX, Google AdWords, Google Analytics, Salesforce.com, Basecamp, Adobe CS4 suite (Dreamweaver, Photoshop, Illustrator, Flash), Oracle/BEA AquaLogic, TeamSite, RightNow CRM, Confluence wiki

B.A. Philosophy, Santa Clara University, 1995
Seminars in Project Management, People Management, Employment Law, User Interface Engineering, Web Site Usability, and Cold Fusion

• Judge, Web Awards: 2005 - 2010
• Speaker, 2006 ActiveInsights conference on web analytics
• Speaker, San Jose State Professional Development Center: "What Real Web Managers Look For"
• Speaker, 2007 WorldSummit conference on globalization
• Speaker, 2007 Santa Clara University Arts and Sciences Alumni panel
• 2006 Webby Award recipient for Rambus corporate site
• 2008 Horizon Interactive Bronze winner for Rambus corporate site
• 2010 Telly Award winner (2 Silvers) for Rambus TV commercial and Rambus "A Company of Inventors" piece

Contact Lisa Garvey